The crew behind Thisispaper Magzine is proud to bring to you its latest project, Thisispaper Shop. After running a magazine for almost two years we felt the need to expand and step from the digital into the analog world. Why be satisfied with showing beautiful things when you can make them, too.

It all started in late 2012. First, we had a vague idea, then it began to crystalize, and by the time winter returned we seriously got down to work.

After months spent designing, searching for fabrics, sewing and unpicking the stiches, we came up with a line of bags and rucksacks. When they were finished, we just couldn't stop. We designed a few items for the kitchen and started to look for manufacturers of things we couldn't make ourselves - jars, mugs, manual juice squeezers and many more. The collection grew and Thisispaper Shop was born.

We launched Thisispaper Shop to make a statement. We disagree with mass production and consumptionism, with the relentless quest for new products that satisfy artificially created needs.

We'd much rather go back to basics, own just a few items, made and handled with care. No everyday item is too dull or too unglamorous to be carefully designed, handcrafted and loved. Beauty, we believe, lies in the simple objects we use everyday, without even acknowledging it. We pay attention to these little things and to how they’re made. All products we sell in our shop are hand- made by us in the studio or sourced from environment-savvy suppliers. The Earth suffers no harm.

Simplicity is king in everything we do. Fashion isn't.

Alexander + Zuzanna



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